Business Technology

Wednesday 26 October 2016

CES 2016: Sony sells 35.9 million PS4 units worldwide, launches new 4K television range

Sony launched a range of new hardware from TVs to headphones, as well as a 4K video streaming app and a turntable

Published 06/01/2016 | 09:05

Mark Cerny speaks during the unveiling of the PlayStation 4
Mark Cerny speaks during the unveiling of the PlayStation 4

Sony has announced its own 4K HDR television range and a 4K movie streaming app, to challenge the hottest TVs from this year’s CES, including 4K products from Panasonic, LG and Samsung.

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Sony’s CEO Kaz Hirai also revealed that the company sold 5.7m Playstation 4 units over the Christmas period, totalling 35.9m units sold worldwide.

CES 2016’s hottest television technology seems to be HDR or high dynamic range – all the TVs announced this year, whether OLED, quantum dot or 4K, support HDR – which essentially means there is a strong contrast between the bright parts and the dark parts of the image. The higher the dynamic range of an image, the more realistic it looks.

Sony’s new 4K HDR Bravia range has clean, geometric shapes, with accents in gold and silver and is the only TV maker with baked-in Android TV, which lets you access all apps on the Google Play store and simulcasts any video from your Android or iOS device onto the TV.

The BRAVIA X93D has a virtually bezel-free screen, while the BRAVIA SD85 is the thinnest curved 4K BRAVIA yet. This year’s range of BRAVIA 4K Ultra HD televisions will be available in UK from Spring 2016, although price has not been announced.

In a move mimicking streaming services like Netflix, Sony Pictures Home Entertainment will be launching Ultra, a new app to buy and stream new 4K movies and TV shows directly to all Android-powered Bravia TVs (including last year’s models) - a welcome step for consumers who want a wider range of 4K content.

Sony’s high-res audio range, known as h.ear, included 3 newly launched products including headphones, earbuds and the world’s smallest portable wireless speakers which will be available in the UK from April priced between £190-£220.

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