Business Technology

Sunday 21 September 2014

Boost for Brown Thomas shoppers as store goes online

Published 07/10/2013 | 10:26

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Brown Thomas Autumn Winter 2013 collections evening fashion show, Dublin, Ireland - 16.07.13. Pictures: Cathal Burke / VIPIRELAND.COM *** Local Caption *** Li-Ann Small
Brown Thomas Autumn Winter 2013 collections evening fashion show, Dublin, Ireland - 16.07.13. Pictures: Cathal Burke / VIPIRELAND.COM *** Local Caption *** Li-Ann Small

SHOPPERS yearning for a spot of retail therapy at Brown Thomas will no longer have to wait to go to one of its stores - the shop is going online.

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From tomorrow Brown Thomas will start selling online with 10 of its leading beauty products available to customers on the island of Ireland.

And customers can have products delivered to the door for €3.50 a time or can arrange to have their goods collected at stores in Dublin, Cork, Galway and Limerick.

Exclusive brands customers will be able to buy include MAC, Jo Malone, Armani and Tom Ford with accessories, fashion and footwear to follow next year.

"We are delighted to be able to offer our customers the convenience of shopping beauty from their own homes for the first time," said Sam Bain, Multi-Channel Director at Brown Thomas.

"We have worked hard to ensure that the experience still offers the luxury and premier service our customers have come to expect. The new website also offers inspirational features, fashion tips & brand content. We will be adding additional brands and categories to shop over the coming months. "

It is expected that by next summer around half of in-store products will be available to buy online.

The company is spending €500,000 upfront on the launch in an investment of €1.25m this year and in 2014

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