BlackBerrys returning with enterprise-friendly upgrades
BLACKBERRY maker Research In Motion is allowing companies to use its new operating system on their own network ahead of its formal launch at the end of this month.
The roll-out is considered key to the success of the company, which has been hit by falling sales and shrinking market share in an industry it once dominated.
The company will launch its new line of 'BlackBerry 10' devices at the end of this month.
RIM is concentrating on the business market for now, which is by far its most important market. The company made its name as a corporate device, and to a certain extent has begun to back away from a consumer market that it struggled to master.
The new mobile device management system builds on RIM's core strength of security, but it offers a range of innovations that allow it to cater to the latest needs of IT departments, said Peter Devenyi, RIM's senior head of enterprise software.
"We definitely anticipate that (enterprise) customers will be making the switch to BB10 rapidly," said Devenyi, describing the feedback from government agencies and the business community as remarkably positive.
The Canadian company also said it supports BES10's 'BlackBerry Balance' technology, which allows IT departments and users to separate work applications and data from personal content on the same device.
Scotiabank analyst Gus Papageorgiou believes that this one feature alone is likely to be a big factor in swaying enterprise customers to upgrade to RIM's BlackBerry 10 devices.
"We believe BlackBerry Balance is the key feature which will drive enterprise demand," he said. (Additional reporting by Reuters)