Bing makes friends with Facebook
Data from social network Facebook will now help to inform Microsoft Bing's search results
Microsoft’s search engine Bing will now be incorporated into social network Facebook, allowing American users to see integrated results.
The development means that search results will be combined with information about whether Facebook users’ own networks like specific sites.
When a user searches for a film, for instance, information about how many of their friends “liked” it on Facebook and related links they have shared will now appear alongside the results. Restaurant recommendations and links will also be featured.
"When you search for something on Bing or in web results on Facebook (powered by Bing), you'll be able to see your friends' faces next to web pages they've liked," wrote chief technology officer Bret Taylor on the Facebook official blog.
"So, you can lean on friends to figure out the best websites for your search."
The move represents another step in Facebook’s bid to make the whole web a more social experience; the website is already attempting to encourage other sites to incorporate its technology, so that signed in Facebook users can “like” certain products without actually buying them.
Data from Facebook will also help determine how prominently search results appear.
Facebook founder and chief executive Mark Zuckerberg said the move was a new stage for the company’s current partnership with Microsoft, which owns a small stake in Facebook.
Bing, too, is trying to use new partnerships to challenge the current dominance of rival search engine Google.
Bing’s mapping technology also powers Facebook Places. Over time, many analysts expect users to expect a more personalised search experience than Google’s universal algorithm currently provides.
No release date has yet been set for the product outside the US.