BBC launches global iPlayer app in Ireland
Published 28/07/2011 | 11:43
The BBC has launched a global version of the iPlayer on the iPad, offering users outside of the UK "the best of the BBC’s content" for €49.99 a year.
The app, which offers a mix of new and archived content, has launched today across 11 European countries, including Ireland, and will roll out to the US and Canada before the end of the year.
The global iPlayer is only available initially as a free app on the iPad, as BBC Worldwide, the commercial arm of the corporation, looks to initially target only those aged between 25 to 40 who are ‘media savvy’ and willing to pay for content on their iPads. Nearly 25 million iPads have been sold around the world to date.
Jana Bennett, BBC Worldwide’s president of Worldwide Networks and Global iPlayer, stressed that the service was completely different to the BBC iPlayer, despite sharing the same name. “The app is only offering the best of the BBC’s content. There is no catch up service, or live streamed content or any access to the radio content,” the former BBC executive board member explained.
The UK-only taxpayer-funded BBC iPlayer offers users a seven day catch up service, as well as the ability to watch any of the 10 BBC TV channels live online or listen to any of the corporation’s radio stations.