Awards for mobile apps launched
Published 11/08/2010 | 14:32
Digital Times magazine and Alchemy Event Management are pleased to announce the launch of ‘The Appys’ – Ireland’s only dedicated awards ceremony for mobile application development and design.
The Carphone Warehouse is the title sponsor of the awards programme.
Conceived by Alchemy Events and developed with Digital Times, The Appys will celebrate the innovation and creativity now abundantly evident in the app development industry and will reward the best, the most useful and the most creative apps and their developers.
The media partner for ‘The Appys’ is Independent.ie, Ireland’s premier news site.
There are over 400,000 iPhones alone in the Irish market, as well as tens of thousands of other smart phones across all app platforms (Apple, Android, Java ME, Palm Pre, Windows Mobile, Blackberry, Symbian and BREW).
“The app development industry is rising and rising fast,” says Stephen Conmy, editor, Digital Times. “In the fragmented digital information age the app industry has already established itself as a very useful, influential, innovative and lucrative media sector. This year €6 billion will be spent on apps worldwide, with this figure rising to an estimated €18 billion by 2012.”
Des Dorris, MD of Alchemy Events says, “A staggering four billion [plus] apps have been downloaded in 2010 alone and when the iPad and all the other tablet computers hit the market, app development will become one of the most important areas of content creation in media, publishing and advertising.”
The Appys will reward best practice in this already established and high growth field.
Entry to the Appys is open to app developers, app development companies, digital advertising agencies, traditional agencies, private companies, the public sector agencies and brands. If you have developed, or invested in the development of an app, you are invited to enter.
Entry forms and publicity for the awards will be distributed in the coming weeks and the winners will be announced at an awards ceremony on Novemeber 4th in Dublin.
Further information on categories, how to enter and guidelines for success can be found at www.theappys.ie
Speaking at the launch, Aisling Nagle, Marketing & Promotions Manager, Independent Digital, said, “Being one of the first publishers in the world to roll out a paid for App, we are delighted to be supporting The Appys. We fully recognise the importance of the app as a new communications channel and we are delighted to encourage excellence, innovation and creativity in this new and exciting field.”
The CEO of The Carphone Warehouse, Stephen Mackarel will be joining the judging panel and is looking forward to browsing the submitted apps. “Apps are becoming an integral part of Irish life, and with so many available in the market, it is critical that best Apps and the people who developed them are acknowledged and awarded. As an independent mobile provider and stockists of all brands and operating systems, we wanted to sponsor the Awards to recognise app development across all platforms. We look forward to announcing the winners in November.”