Apple's music event fuels iPod rumours
Published 26/08/2010 | 15:28
Apple has invited journalists to a "special event" next week, where it is widely expected to unveil a new iPod.
The technology giant sent out the email invite last night to select media to attend an event on September 1 in California. The invite, which shows the Apple logo superimposed over a guitar, gives a clue that whatever will be announced at the event, will be music-related.
It is widely expected that Apple will unveil a new iPod model, as historically it has always updated its music player range in September.
However, there are also rumours that the company could announce a new cloud-based version of iTunes. Last month, technology website, Boy Genius Report, said that Apple was on the verge of launching the update to iTunes, which include the ability to stream content from a compute to an Apple device and the wireless syncing of content between all devices.
Citing “reliable sources close to Apple”, Boy Genius Report, said: “We are told wireless syncing will work pretty seamlessly. Any apps you buy, for instance, on your iPhone will immediately sync to your computer. Changes to your calendar, or notes of contacts, will also automatically update on your computer as well."
There has been growing speculation that Apple could be considering launching a cloud-based version of its iTunes software. Apple acquired Lala, a music-streaming service, for $17 million in 2009, while competition from other services, such as Spotify, could also be spurring its move in to cloud-based streaming and content delivery.
Google is also expected to launch its own music download service later this year to rival iTunes, which could also be a factor. Apple has refused to comment on the rumours and speculation.
The event, which will occur at 10am Californian time, will be live broadcast (at 6pm UK time) by satellite at an event for British journalists at The Brewery in East London.
There is speculation that Apple could also unveil a new version of its Apple TV set-top box. Last week reports said the technology company might rename the box iTV – which prompted the UK broadcaster, ITV, to declare that it would contest any such rebrand.