APPLE’S iPad is slumping in market share, according to new industry figures.
The iconic tablet device has seen its share of global sales fall to 28.3pc compared to 47.2pc a year ago, according to Strategy Analytics. Rival devices -- mostly based on Google's Android operating system -- have surged in popularity, based partially on cheaper pricing.
In Ireland, the cheapest iPad costs €340. Android-based tablets are available from €100 in Irish shops.
The fall in iPad popularity was signalled in Apple's results last week, when the giant company revealed that it sold 14pc less iPads (14.6m) in the second three months of the year compared to the same period a year ago.
The sales slump comes during a period when tablet sales have soared, with the market growing by 43pc year-on-year, according to Strategy Analytics.
"There were no new [iPad] models in this quarter," said Peter King, director of of tablets at Strategy Analytics. "However, to compensate for that, the iPad Mini, which was not available a year ago and is now freely available, was expected to take the figure higher than 14.6 million."
The industry figures also showed that Microsoft has increased its share of the tablet market to 4.5pc.