Apple 'working on prototype television set'
Published 25/10/2011 | 17:23
Apple is creating a television set that could be released late next year or early in 2013, it has been claimed.
Sources within the company said that Jeff Robbin, the Apple engineer who helped create the iPod and iTunes, is leading the effort. However, Apple declined to comment publicly.
According to Bloomberg, an Apple insider said that the company wants to let users seamlessly access television shows by integrating all the available sources, such as satellite TV, online film rental services and iTunes downloads.
Shortly before he died, Steve Jobs, Apple's CEO, told his biographer that he had "finally cracked" the problem of building a television.
In Walter Isaacson's book, Steve Jobs, which was published yesterday, the Apple founder says: "I'd like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it."
Jeff Robbin joined Apple in 2000 to work on iTunes, which at the time was a music playing application. Since then it has expanded to incorporate film, TV shows, apps and more. Apple has also added the iTunes Store, which sells a variety of content.
Apple has been experimenting with television since 2007, when it launched the Apple TV - a box that connected to a television and offered access to content stored on the device's hard drive or downloaded from iTunes. A new version of Apple TV, which did away with the hard drive and added more streaming options, was released last year.