Friday 30 September 2016

Apple Watch: World's first glance draws in strong crowds

Published 10/04/2015 | 08:25

People wait for the going on display of Apple Watch in front of the Apple Store in Tokyo's Omotesando shopping district April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. REUTERS/Toru Hanai
People wait for the going on display of Apple Watch in front of the Apple Store in Tokyo's Omotesando shopping district April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. REUTERS/Toru Hanai
Apple CEO Tim Cook introduces the Apple Watch during an Apple event in San Francisco

Consumers in Australia flocked to Apple's store in Sydney this morning to get the world's first up-close look at the tech giant's smartwatch, which the company expects will be its next runaway hit.

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The watch also got attention from shoppers in China and Hong Kong.

The Apple Watch, CEO Tim Cook's first new major product, was available for pre-order online and to try out in stores - but not take home.

On April 24, consumers will be able to buy it online or by reservation at retail locations including high-end fashion boutiques in Paris, London and Tokyo, part of Apple's strategy of positioning the wearable computer as a must-have accessory.

This morning Apple's Australian flagship store in Sydney's financial district was packed with those hoping to peek at the device, although just around 20 die-hard fans queued out front, modest by the standards of a major Apple launch.

The watch marks the Cupertino, California company's debut in a fledgling wearable technology market.

Based on recent customer interest at its stores, Apple expects demand for the watch, which allows users to check email, listen to music and make phone calls when paired with an iPhone, to exceed availability at launch.

Reuters

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