Apple 'to launch cloud-based iTunes'
Apple is on the verge of launching a cloud-based version of iTunes, complete with music streaming and wireless syncing, according to technology website Boy Genius Report.
The website, which sites "reliable sources" close to Apple, said the service would include streaming content from Apple to Apple devices, the ability to stream content from a computer to an Apple device, and wireless syncing of content between all devices.
"We are told wireless syncing will work pretty seamlessly," reads Boy Genius Report.
"Any apps you buy, for instance, on your iPhone will immediately sync to your computer. Changes to your calendar, or notes of contacts, will also automatically update on your computer as well."
There has been growing speculation that Apple could be considering launching a cloud-based version of its iTunes software.
Apple acquired Lala, a music-streaming service, for $17m in 2009, while competition from other services, such as Spotify, could also be spurring its move in to cloud-based streaming and content delivery.
Google is also expected to launch its own music download service later this year to rival iTunes, which could also be a factor. Apple has refused to comment on the rumours and speculation.
Apple already has the basis for a cloud-based service through its MobileMe platform, though experts warn that we are unlikely to hear anything about changes to iTunes until much later this year, when Apple traditionally holds a music event to unveil its latest range of iPod media players.
Earlier this month, the Wall Street Journal reported that Google would be launching a music download service this year, with a subscription-based offering to follow early next year. Google has also refused to comment on the speculation.