CHRISTMAS presents from Apple were the most unwanted gifts this year after parents and grandparents confused the different gadgets’ names, research has found.
James Murray, digital insight manager for Experian Marketing Services, said that the technology giant’s plethora of gadgets starting with ‘i’ – iPads, iPods and iPhones – are likely to have confused people who were buying them as presents for others.
The high level of searches for Apple’s returns policy came despite five of the top twenty Christmas gifts this year being Apple products, Experian said.
Overall, internet searches for terms relating to all retailers’ returns policies grew by 250 per cent this Christmas compared to last year. After Apple, the four most searched for returns policies were for Argos, Harrods, Debenhams and Toys R Us.
Mr Murray said: “Sadly not everyone gets exactly what they want at Christmas and so Christmas Day and Boxing Day are key days when consumers go online to spend Christmas money or organise returns for unwanted gifts.
“Interestingly Apple was the most searched for returns policy on Christmas Day this year, and yet five of the top 20 Christmas gifts this year were Apple products.
“This is probably a case of parents and grandparents confusing the various models of iPads and iPods available, as although an iPad Mini and an iPod Nano might sound similar, they are clearly very different products.”
James Hall Telegraph.co.uk