Apple 'plans 37-inch TV for 2012'
Published 30/12/2011 | 12:20
Apple is planning 32 and 37-inch TV sets for launch in the US next year, according to rumours from suppliers.
According to "industry sources", suppliers are expecting Apple to begin selling televisions in the second or third quarter of 2012.
Samsung has reportedly begun producing chips for the so-called iTV, Digitimes said, while Sharp will provide the displays.
Previous reports have suggested that Apple's TV set would have voice control using Siri, the voice controlled personal assistant used in the iPhone 4S. Other rumours suggest that Apple won't release a stand-alone TV set but will instead build Apple TV functionality into new iMac computers.
There has been plenty of speculation over the couple of years that Apple would move into selling televisions, though the relatively slow sales of its Apple TV boxes suggested that the company didn't see TV as a priority.
However, Steve Jobs, Apple's late chief executive, told his biographer, Walter Isaacson, that he had "cracked" the problem of building a television. When the book was published, shortly after Steve Jobs died, rumours of an Apple TV intensified.
Though Apple clearly has the technology to build a television set, the key to the success of an Apple TV would be the content. Shaw Wu, an analyst with Sterne Agee, said earlier this week that Apple was planning content subscriptions with customised channel packages for its users.
In a note to investors Wu wrote: “We continue to hear what Apple would love to do is offer users the ability to choose their own customized programming, i.e., whichever channels/shows they want for a monthly subscription fee.”
He added: "Today, iTunes has a rich library of movies and TV shows but it is mostly for downloads and only movies are available for rentals. What's missing is live broadcast television."
Wu said that even if Apple does launch a stand-alone television set, it would be wise to continue selling its Apple TV box to avoid excluding customers who did not want to buy a new television.