Sunday 25 September 2016

Apple Pay will continue to launch across Europe - but no launch date for Ireland

Published 14/06/2016 | 22:28

Chief executive Tim Cook said Apple Pay could be introduced in Ireland soon. Photo: Bloomberg
Chief executive Tim Cook said Apple Pay could be introduced in Ireland soon. Photo: Bloomberg

Apple Pay will continue to launch across Europe but there is no disclosed launch date for Ireland, according to Jennifer Bailey, the company’s boss for payments.

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“We are continuing to roll out across European and other counties,” Ms Bailey told Independent.ie. “We intend to keep expanding.”

Apple is expected to name more countries for the payment system, which allows users to swipe an iPhone or Apple Watch against contactless payment terminals, later this year.

It is currently available in six countries, including the UK, with France, Switzerland and Hong Kong recently named as the next three markets to see a roll out this summer.

Asked about fraud levels affecting Apple Pay transactions, Ms Bailey said that they were “very low”.

“We believe it is very low,” she said. “It’s impossible to know for sure as we don't have all the data. But we believe it is lower [than for conventional credit cards]”.

At its Worldwide Developer Conference in San Francisco this week, Apple extended the payment technology by making Apple Pay work in the Safari browser with some websites.

The move means that users can now pay for things online and validate the payment with a Touch ID press on aniPhone.

Apple's move means that it is stepping up its competition with other online payment systems.

"We view this as the first concrete step into direct competition with PayPal," said the Apple analyst, Gene Munster of Piper Jaffray.

Apple Pay, he said, is "a superior point-of-sale mobile payment solution and, with the dawn of availability in online channels, a legitimate threat to PayPal's staying power."

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