APPLE is planning to introduce a new gold/champagne coloured iPhone 5S, according to the latest rumours.
Up until now Apple has only offered the iPhone in black and white or slate and silver for the newest model.
It is understood the golden colour would be popular in the Chinese and Indian markets.
Last week French website MacBoutic published photos of the rumoured gold iPhone.
In addition, KGI Securities analyst Ming-Chi Kuo, who in the past has reported accurate information on Apple's product plans, published a research note claiming that the iPhone 5S will be available in a gold colour.