Apple iPad 2 'sold out'
Published 14/03/2011 | 15:22
Analysts at Piper Jaffray and Deutsche Bank claim the Apple iPad 2 is now totally sold out after its Friday launch, with 70pc sold to new purchasers.
Piper Jaffray analyst Gene Munster estimates that 400,000 to 500,000 iPad 2s have already been sold, compared with 300,000 iPad 1s in its first weekend last year.
The sell-out result was also confirmed by Deutsche Bank’s Chris Whitmore. He called it “one of Apple’s most successful product launches to date."
However, Munster believes nearly all iPad 2 sales took place on Friday. His team’s calls to retailers over the weekend indicated that stocks have not yet been replenished.
Munster also found, in a survey of 236 potential buyers, that 70pc of iPad 2 buyers were new to the iPad.
Only 23pc of equivalent iPhone 4 buyers were new to the product. They also indicated a fairly even split between Mac and PC users. Nearly half were buying the more expensive 3G-enabled model.
Two-thirds of users owned an iPhone already.
The number new buyers was particularly significant, Munster told CNN. "We believe this shows Apple is expanding its base of iPad users, which is critical to maintaining its early lead in the growing tablet market,” he said.
“As the user base grows Apple's lead widens, and the company has a proven track record of building unmatched brand loyalty, which we believe will be a potent combination as the tablet market evolves."