Thursday 21 September 2017

Apple customers 'happiest' computer users, research finds

Almost nine in 10 Apple buyers reported being happy with their purchase, the Idex found. Photo: Getty Images
Almost nine in 10 Apple buyers reported being happy with their purchase, the Idex found. Photo: Getty Images

Andrew Hough

Apple users are the happiest and most satisfied customers with their products, a new survey has found.

Researchers found almost nine in 10 Apple customers felt “pleased” about their computer purchase.

The American Customer Satisfaction Index, released on Tuesday, found there had been a 4pc improvement in the way people felt about their computers.

Apple led the way with 86pc of buyers reporting they were happy with their purchase.

It also found the Windows 7 operating system has made amends for a loathed prior generation of the Microsoft software.

Organisers of the Index said Apple had dominated in PC satisfaction in the index for seven consecutive years but this year set a new record for the culture-shifting California company.

Apple's recent financial results seem to bear out a high level of satisfaction.

In its most recent quarter, the company sold 3.5 million Mac computers, a 33pc increase from a year earlier.

Overall satisfaction with personal computers averaged 78pc, the survey found.

The Windows-based models by Acer, Dell, Hewlett-Packard recorded a one percentage point below the average, according to the index.

"Nearly all brands showed increases in satisfaction and no manufacturer declined," said Prof Claes Fornell, who led the research.

“Lower prices, better service, and an emphasis on new, smaller systems and a variety of portable PCs helped drive the improvement."

Prof Fornell, the director of the National Quality Research Center at the University of Michigan, added that computers running on Windows operating systems "made large gains in the second year of Microsoft's release of Windows 7”.

He said this marked a recovery from the problems associated with the Windows Vista software.

Telegraph.co.uk

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