Thursday 8 December 2016

Apple announce shakeup of high-level executives

Published 17/12/2015 | 16:07

Apple chief executive officer Tim Cook at Independent News and Media's offices on Talbot Street, Dublin
Apple chief executive officer Tim Cook at Independent News and Media's offices on Talbot Street, Dublin

Apple has announced a significant shakeup of high-level executives with the announcement of a new chief operating officer and vice president of marketing.

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The company has named current vice president for operations Jeff Williams as chief operating officer.

It has also appointed former US marketing agency executive Tor Myhren as vice president of marketing communications, reporting directly to chief executive Tim Cook.

Mr Williams joined Apple in 1998 as head of worldwide procurement. In 2004, he was named vice president of operations. Since 2010, he has overseen Apple’s supply chain, service and support, and social responsibility initiatives.

“Jeff played a key role in Apple’s entry into the mobile phone market with the launch of iPhone and he continues to supervise development of Apple’s first wearable product, Apple Watch,” said a statement from Apple.

Tor Myhren joins Apple from Grey Group, where he was chief creative officer and president of Grey New York. According to the Apple, he will be responsible for Apple’s advertising efforts and also its interactive web design, packaging and retail store displays.

Mr Myhren will succeed Hiroki Asai, who earlier announced plans to retire after 18 years in graphic design and marketing communications roles at Apple.

Apple has also announced that current vice president of hardware technologies, Johny Srouji, is joining Apple’s executive team as senior vice president for hardware technologies. And it says that the company’s current senior vice president of Worldwide Marketing, Phil Schiller, will expand his role to include leadership of the App Store across all Apple platforms.

“As we come to the end of the year, we’re recognising the contributions already being made by two key executives,” said Tim Cook, Apple’s CEO. “Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.”

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