Android more profitable than iOS for app developer
Top games developer reports that Android is more lucrative platform than Apple’s iOS
Published 09/03/2011 | 15:21
The balance of power could be shifting from Apple to Google’s Android platform, according to anecdotal evidence.
Writing in Computerworld, JR Raphael cites the example of Spacetime Studios, makers of the Pocket Legends game.
He writes that, “Traditionally, Apple has been viewed as the top dog when it comes to pure app dollars. Android is increasingly becoming a prominent part of the equation for many well-known developers - and for some, it's actually starting to surpass Apple by a significant margin.”
According to Spacetime’s data, their “daily user activity on Android is more than double its level on iOS in practically every measure”.
Raphael reports that on Android, the game is downloaded about 9,000 times a day, compared to 3,000 to 4,000 daily downloads on iOS.
“Android users who have the app use it about three times more than their Apple counterparts”, he adds, although this may be to less competition on the Android platform.
Spacetime, generates most of its revenue through in-app purchases, and these are 30 to 50 percent higher on Android than iOS.
"We've just been blown away," Spacetime CEO Gary Gattis told Raphael. "Android has become our primary interest." Spacetime’s data also suggests that Android users are three times as likely to click on ads as iOS users.
Android’s app store has grown to 150,000, from 50,000 just a year ago; Apple, however, has 350,000.