Business Technology

Thursday 2 October 2014

Airline unveils 'smart' way to get on board

Emma Jane Hade

Published 15/07/2014 | 02:30

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Ryanair boss Michael O’Leary at the launch of his airline’s new smartphone app. Photo: Damien Eagers

RYANAIR has unveiled a new version of its smartphone application, which will now offer customers a digital boarding card.

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Michael O'Leary has predicted that the introduction of electronic boarding passes will "revolutionise the way people travel and interact with Ryanair".

He said that the app – which is available for iPhone and Android users – will allow customers to check in and board flights with the low-cost airline at most airports without printed boarding passes, becoming the first Irish airline to do so. "You can book a flight on the Ryanair app in less than 100 seconds, and it is going to be the way I think people increasingly will check the Ryanair flights, check pricing and make bookings," Mr O'Leary said at the launch in Dublin yesterday.

The new app will facilitate customers in making quick online bookings on the company's 1,600 routes through their 'My Ryanair' profile, as well as facilitating the option to book hotels, purchase car hire and insurance, add luggage and check live flight times.

The app is currently available in just English, Spanish and Italian, and the company has seen a significant number of downloads since it became available last Friday.

Irish Independent

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