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Sunday 4 December 2016

Adele first artist to break iTunes 1 million sales barrier in Europe

Emma Barnett

Published 15/11/2011 | 09:00

Adele's album 21 has broken digital records in Europe. Photo: PA
Adele's album 21 has broken digital records in Europe. Photo: PA

ADELE has become the first artist to sell a million downloads of her hugely successful album, 21, on iTunes in Europe.

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The album, which features the single, Someone Like You, that propelled the London-born star to global success, was released on iTunes on January 21 2011.



In just over 11 months, the album has broken Apple’s European album download record, The Daily Telegraph reveals today.



Independent music analyst Mark Mulligan, formerly of Forrester Research, called the record a “great landmark for digital album sales”.



“This is a positive news for the music industry and Apple’s iTunes has done a great job of helping to sell digital albums,” he said.



“However, mass buying of digital albums is swimming against the tide and is getting rarer. Most people now like consuming music as singles and a growing number either stream songs or watch the videos on YouTube. Fewer and fewer people download entire albums to own.



“Downloading albums to own is becoming a less and less important part of how fans and artists interact.”



Mulligan said it was becoming increasingly important how many times a musician had been watched on YouTube and how many Facebook fans they had.



Music downloads are growing, as are subscriptions to streaming sites such as Spotify, but all at the expense of the sale of physical albums.



Telegraph.co.uk

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