Spotify to join forces with Last.fm
Published 29/01/2014 | 20:47
Last.fm's 55 million registered users will be able to load their tracks as a Spotify playlist, or conversely browse Last.fm's streamable tracks within Spotify.
The music website has access to more than 700 million tracks, in addition to the 20 million track licences Spotify holds globally.
The move follows the company's last collaboration in 2012 with the creation of the Last.fm for Spotify app.
Simon Moran, Managing Director of Last.fm said: “We continue to provide the best and most personalised music recommendations to our users – helping them to navigate the millions of available tracks.
"This collaboration with Spotify brings the together the best qualities of both services, creating a stronger listening and discovery experience for music lovers across the globe."
Music lovers streamed 4,500,000,000 hours of music via Spotify during 2013, and the most played song in a single day was Daft Punk's "Get Lucky" with 1.5 million streams.
“We’re excited by the opportunity to expand the reach of Spotify’s huge catalogue of on-demand streaming music to Last.fm’s millions of users worldwide,” said Jorge Espinel, Spotify’s Head of Global Business Development. “We think it’s going to bring an even better, more comprehensive music listening experience to all Last.fm users.”