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Friday 19 September 2014

Samantha Kelly: 'Twitter can be effective marketing tool for your business'

Published 12/06/2014 | 09:53

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Samantha Kelly
#irishbizparty conference Wexford
Samantha Kelly thanking Irishbizparty delegates at conference in Wexford

BUSINESSWOMAN Samantha Kelly first took to Twitter to market her business - Funky Goddess - back in 2011.

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However, once that business was sold she turned her interest in the social media platform into another enterprise and now teaches others the value of Twitter as a marketing tool.

And on top of hundreds of small businesses tuning into her online #irishbizparty online advice centre every Wednesday evening, she also runs Twitter accounts and campaigns for SMEs who are learning to the tool and also runs workshops regularly at Dublin's DIT in Aungier Street.

"#irishbizparty is a great way for newbies to jump in and start using Twitter to engage and interact with others who are in the same situation and are experiencing the same issues," she said.

Samantha also travels the country hosting her own small business conferences bringing SME owners together.

"So now with the help of the #irishbizparty community pulling together I am running affordable conferences for other SMEs to come together, learn and share knowledge with each other."

Based in Rosslare, Co Wexford, she also does consultations and gives one to one lessons.

The most recent #Irishbizparty conference was at Whites of Wexford on Wednesday June 25 when over 100 SMEs attended.

Here are her top tips for Twitter use in marketing your business:

1. Use your brand name in your Twitter handle (the Twitter name), if possible, or your logo as this means you are instantly recognisable every time you tweet. If you are a small business owner I suggest using your photo as this way we are seeing the human behind the business. You can always use your logo in your Twitter header.  People are much more likely to buy from an SME that they have interacted with on Twitter.

2. Use Twiter to market your business. The demographic on Twitter is 35-55 and the over 55s is the fastest growing demographic on Twitter.

3. Interact and engage with your Twitter followers. No one is going to want to spread the word about your business or buy from you if you aren't interested in what they have to say also.

4. Stay positive on Twitter. Keep it fun, also. You can have a quirky username on Twitter and post funny pictures if you want to!  People on twitter connect with the human behind the business so be yourself and build those relationships. The sales will follow!

5. Be consistent. Use good content and be consistent. If you always tweet about social media and what its like being an entrepreneur don't just suddenly start tweeting about football, for example.  People are following you because they are interested in your product or you. So keep it consistent.

 

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