Thursday 21 September 2017

Webinars have much to offer in terms of reaching your customers

You can spread your message to as many people as possible in your target market – which is a bonus for start-ups, especially where money might be too tight at the beginning to travel to interesting but far-flung conferences
You can spread your message to as many people as possible in your target market – which is a bonus for start-ups, especially where money might be too tight at the beginning to travel to interesting but far-flung conferences

STAYING in touch with friends and family has never been easier with today's technology. And that means it's never been easier to stay in touch with your customers and get your message across to prospective buyers.

So-called 'webinars' are a popular way of bridging the divide.

They do not provide a general means of communication. But harnessed correctly and used to their full potential, they can serve as marketing devices, management tools or even as a replacement for an auditorium.

You can spread your message to as many people as possible in your target market -- which is a bonus for start-ups, especially where money might be too tight at the beginning to travel to interesting but far-flung conferences.

So, why are webinars considered a cost-effective, ideal and a unique way of reducing marketing costs?

• Creating experience: People have become savvier. They know the sales tricks and the patter that goes with it. With a touch of what we call creative marketing, a webinar is capable of forming an idea and impression that will lead, not drag, customers to a cash register. You can construct webinars that focus on events within the industry that may also include end-users' idea sessions. Another idea is to sponsor informative and engaging guest speakers your participants will enjoy -- but make sure they have lessons to impart, even if they're not directly related to your business.

• Make connections: Like ordinary blogs, webinars are just another means to connect to your target market. Your face and your words are all presented in a webinar that might be available online for a week or a month. It builds presence among your existing and potential customers. Hosting regular calls will help your potential customers to find answers to the questions they might have, hopefully get them talking about your products and services, and ultimately make them confident enough of your offering and expertise to buy from you.

• 24/7 working availability: You cannot sell all day for seven days. Hiring reliable staff to do the work will be very expensive, right? Unlike a sales visit or phone calls, webinars are capable of being recorded to be viewed by anyone, anytime. So make sure that it'll be a production that you would like to share with any prospective customer. After recording, make a point to post it on your website or send a link via email to potential customers.

Webinars are more focused -- after sending your message via commercials, flyers and emails, you will be expecting large number of people that you will need and want.

• Not ordinary -- Although webinars are being used everywhere within the world of businesses, chances are your prospective customers may not have engaged with such services yet.

So, this can be your time to stand out from your competitors and raise your profile among customers

If you like to make more out of business, then hosting webinars can help. With webinars you can attempt to boost your sales and generate leads. But the webinar is just the medium. Make sure the message is strong.

Tara Dalrymple is the founder of Busy Lizzie lifestyle management. www.busylizzie.ie

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