SMEs start logging on to Facebook
Irish small and medium sized businesses are adopting social media marketing techniques according to a survey by the O2 Ideas room.
The survey finds that almost a quarter (23pc) of senior SME executives are now members of a business/professional social media site.
The most popular is LinkedIn at 18pc. In addition, 15pc of Irish SMEs have their business on Facebook, rising to 20pc for technology related companies. One in ten SME businesses has a Twitter account.
“We already know from discussion topics on the O2 ideas room blog that SMEs are becoming more interested in social media, so it’s great to be able to verify that through this research,” commented Jonnie Cahill, Head of Communications & Sponsorship, Telefónica O2 Ireland.
“The findings suggest that social media is increasingly becoming part of how SMEs are marketing themselves.”
The study, which was conducted for the O2 ideas room by Behaviour & Attitudes, finds that almost one in ten businesses has a blog, up from 5pc last year. 11pc of technology companies blog, while 13pc of senior SME executives contribute to or respond to blogs.
“Blogging, having a presence on Facebook or other social media sites, can significantly boost a company’s visibility online”, added Jonnie Cahill.
The O2 ideas room was set up by O2 in 2009 to provide a platform for businesses to talk to each other online and to access expert advice on a range of different areas from finance to marketing.
Most recently it launched a series of podcasts, so as well as being able to share their views via written blogs, business people can now access podcasts offering expert opinions on a range of subjects.
The study surveyed over 300 owners or director level executives in organisations employing between 1-250 people nationwide.