SME lending survey ‘to reflect credit demand’
Published 22/10/2012 | 05:00
THE latest survey on lending to small business for the Department of Finance will accurately reflect demand for credit from the sector, according to the research company.
RedC took over the survey from Mazars after a tender process and the parameters have been retained exactly as they were for previous surveys to ensure comparability.
RedC research and marketing managing director Richard Colwell said the fieldwork is being carried out in house by RedC.
"This work is being conducted at our own call centre, with quality controls through interviewer monitoring," he said.
RedC has been commissioned to carry out the survey which has a target of people with "primary responsibility for financial matters" within SMEs that have a maximum size of 250 employees or turnover of €50m.
Mr Colwell continued: "As in the past when this survey was conducted, a list of businesses is randomly drawn to the set criteria of company size and industry, after consultation with the CSO.
"A number of companies are contacted in the course of the survey process, over and above the final 1,500 who complete an interview."
The poll is conducted in line with standards set by the Association of Irish Market Research Organisations and the European Society of Marketing and Research.
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