Wednesday 26 July 2017

Revealed: Irish startup's pitch at TechConnect won judges' hearts - and top funding prize

Founder and CEO of Popertee, Lucinda Kelly
Founder and CEO of Popertee, Lucinda Kelly
Louise Kelly

Louise Kelly

An Irish start-up which uses artificial intelligence (AI) to understand the best product and market fit for pop-up stores has won a top entrepreneur competition.

Popertee has walked away with first prize in the Wayra UK pitch contest that took place at Ireland's largest tech event TechConnect Live at the RDS on Wednesday.

Six finalists had been selected to participate in the live Dragon's Den style pitch, all with the ambition to open their door for their business to access Wayra and Telefónica’s vast network of investors, coaches, mentors and customers.

Popertee - which opened at the beginning of 2016 in Ireland - has secured three months (Sep-Nov 2017) of pre-acceleration in Wayra UK’s London Academy, including free office space and access to Wayra’s best-in-class coaches and mentors, as well as to Telefónica’s network of partners and customers.

TechConnect Live is taking place in the RDS today
TechConnect Live is taking place in the RDS today

Read more: TechConnect Live: Ireland's tech leaders join global peers in keynote speeches and showcasing start-up talent

The fledgling firm intends to launch an audience optimisation tool this year that assists their pop-up customers find the perfect location based on the demographics they are looking to target.

The six finalists included Local-Dublin, Sitepassport, Planetjuno, Popertee, Nuvolaria and Santifly.

Over 200 start-ups attended TechConnect Live to meet investors and sell to over 1,500 technology purchasers. Speakers included Louise Phelan of Paypal, Kieran Harte of Uber and Luis Franco of Survey Monkey.

Wayra UK has previously invested in over 30 Irish startups through its former academy in Ireland and has helped those startups raise over €21m in third-party funds since 2012.

Some of the Wayra UK’s previous graduates in Ireland included Brightflag, Fundrecs and Salesoptimize. Trustev, another graduate of Wayra UK, was sold for $44m in 2015.

Founder and CEO of Popertee, Lucinda Kelly
Founder and CEO of Popertee, Lucinda Kelly

Online Editors

Promoted articles

Also in Business