Sunday 23 July 2017

Ogilvy & Mather takes stake in Eightytwenty

WPP said that Eightytwenty is the
WPP said that Eightytwenty is the "market leader" in the Irish digital communications industry. Stock image
John Mulligan

John Mulligan

Ogilvy & Mather, the marketing communications unit of global advertising giant WPP, has acquired a stake in Dublin-based digital agency Eightytwenty.

WPP did not reveal what size stake Ogilvy & Mather bought or the amount paid.

Prior to the stake sale, Eightytwenty was entirely owned by one of its directors, co-founder David Connor.

WPP said that Eightytwenty is the "market leader" in the Irish digital communications industry.

The Dublin-based firm employs more than 30 people across a number of disciplines.

Eightytwenty has worked on campaigns for brands, businesses and organisations such as Jameson, Bank of Ireland, the Immigrant Council of Ireland and Bulmers. Ogilvy & Mather has been working with Eightytwenty since 2015.

"This acquisition will bring new capabilities in creative, digital performance and technology to Ogilvy & Mather's local and international clients," said WPP.

Dublin-based PR firm Wilson Hartnell is also part of the Ogilvy & Mather division at WPP.

The latest and only set of publicly-available accounts for Eightytwenty, show that it had shareholder funds of almost €319,000 at the end of 2015.

WPP's digital revenues were more than $7bn (€6.6bn) in 2015, representing 37pc of total group revenue.

WPP has set a target of generating 40-45pc of revenue from digital in the next five years.

Irish Independent

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