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Sunday 21 September 2014

Brave Media and Tour America win SME gongs at Social Media Awards

Awards sponsored by Bord Gais and Independent.ie last night at Bord Gais Energy Theatre

Published 05/06/2014 | 22:47

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5/6/14 Sarune Zerauskaite and Kathleen O'Rourke, Tour America, winners of the Best Use of Social Media by a SME Award at the Bord Gais Social Media Awards at the Bord Gais Theatre in Dublin.  Picture:Arthur Carron
Sarune Zerauskaite and Kathleen O'Rourke, Tour America, winners of the Best Use of Social Media by a SME Award at the Bord Gais Social Media Awards at the Bord Gais Theatre in Dublin. Picture:Arthur Carron
5/6/14 Sean Leamy, Lisa Sills and David Gargan, Brave Media, winners of the Best Blog by an SME Award at the Bord Gais Social Media Awards at the Bord Gais Theatre in Dublin.  Picture:Arthur Carron
Sean Leamy, Lisa Sills and David Gargan, Brave Media, winners of the Best Blog by an SME Award at the Bord Gais Social Media Awards at the Bord Gais Theatre in Dublin. Picture:Arthur Carron
Pictured giving it socks at the Bord Gáis Energy Social Media Awards aka the Sockies in the Bord Gáis Energy Theatre is Sasha Tarr. The Bord Gáis Energy Social Media Awards recognise Irish companies for their innovative and business-focused use of social media and are open to all businesses across the country. There were 22 award categories in this year’s ceremony, including two new awards dedicated to SMEs, plus a Best Agency award which went to Radical and a Grand Prix award which went to Centra Ireland. Photo:Anthony Woods
Pictured giving it socks at the Bord Gáis Energy Social Media Awards aka the Sockies in the Bord Gáis Energy Theatre is Sasha Tarr

Two new categories dedicated exclusively to SMEs were introduced to the 2014 Bord Gáis Energy Social Media Awards.

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Hosted this evening by RTÉ 2FM DJ, Rick O’Shea at Dublin's Bord Gáis Energy Theatre, accolades for the Best Blog by an SME and Use of Social Media by an SME were up for grabs for the first time at the 'Sockies'.

Sponsored by .Me Registry, Brave Media claimed the award for Best Blog while Tour America took home the prize for best Use of Social Media by an SME.

But perhaps the biggest winner of the night overall was Centra Ireland, which not only won awards  in three of the 20 categories in this year’s Awards (Integrated Facebook Campaign, Best Business/Organisation Twitter Campaign and Integrated Social Media Campaign) – but the Cork-based retailer also won the main award of the evening, the Grand Prix.

First launched in 2011, the Bord Gáis Energy Social Media Awards recognise Irish companies for their innovative and business-focused use of social media and are open to all businesses across the country.

Another other new category introduced to this year’s Awards - Best Experimental Format - was won by Essential French.

There were 20 categories in this year’s Awards and the full list of winners can be seen below.

Facebook Page for a Business (Agency Run)

Universal Pictures Ireland

 

Facebook Page for Non profit/organisation

Alone Ireland

 

Facebook Page for a Business (owner managed)

Lidl Ireland

 

Integrated Facebook Campaign

Centra Ireland

 

Best Business Twitter account - Marketing

Spin 1038

 

Best Business Twitter account - Support

Irish Rail

 

Best Business/Org Twitter Campaign

Centra - #CentraCronado

 

Best Blog of an SME sponsored by .Me Registry

Brave Media

 

Use of Social Media by an SME

Tour America

 

Video/Video Campaign sponsored by YouTube

Kevin Egan Cars

 

Online PR Campaign

Bewley's fair-trade Fortnight campaign

 

Use of Social Media by State Body

Defence Forces

 

Mobile App

Two winners

Just Eat + St Patrick's Festival

 

Customer Care sponsored by Sky Ireland

Vodafone Ireland

 

Best use of SM for a sponsorship campaign

Electric Ireland

 

Innovative Use of Social Media

Spin1038 The Drop

 

Social Media Effectiveness sponsored by Cloud90

UCC

 

Integrated Social Media Campaign

Centra

 

Social Media Only Campaign

Samsung ‘Re:Create’

 

Experimental

Essential French

 

Agency of the Year

Radical

 

Grand Prix

Centra Ireland

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