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Thursday 28 August 2014

Google and Bord Bia link in 'Digital Food Hub' for Irish firms

Published 25/04/2014 | 09:24

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Pictured at the launch today were Jennifer Dillon, Cuisine Royale Manufacturing, Ruth McEntee, Programme Coordinator, Google and Aidan Cotter, Chief Executive, Bord Bia. Credit Gary O' Neill
Pictured at the launch today were Jennifer Dillon, Cuisine Royale Manufacturing, Ruth McEntee, Programme Coordinator, Google and Aidan Cotter, Chief Executive, Bord Bia. Credit Gary O' Neill

BORD Bia and Google have linked up to launch a training programme for Irish food business to maximise their branding and sales online.

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The so-called 'Digital Food Hub' is the first tailored training programme of its kind and is designed specifically for the Irish food industry.

In total 21 Irish firms, from SMEs to multinationals, have been selected to participate in the initiative at a time when consumers are increasingly moving towards online retail.

“It is widely recognised that technology is one of the key drivers of change in terms of consumer buying behaviour," said Bord Bia boss Aidan Cotter.

"Both brands and retailers need to think outside the confines of the ‘bricks and mortar’ store to build stronger and longer lasting relationships with consumers.

Recent research from Bord Bia shows that the number of consumers shopping online continues to grow with 94pc using the internet to buy products.

The companies participating are:

1. Burren Smokehouse

2. Ballymaloe Foods

3. Barry's Tea

4. Cuisine de France

5. Cuisine Royale Manufacturing Ltd

6. Dawn Farms

7. Dawn Meats

8. Elivar

9. Glanbia Plc

10. Glenisk

11. Good4U

12. Irish Dairy Board – Kerrygold

13. Kepak Frozen Division

14. Kerry Foods – Cheestrings

15. Largo Foods

16. Lily O'Brien's

17. Nature's Best

18. Silver Hill Foods

19. Sofrimar Ltd

20. The Jelly Bean Factory

21. The Little Milk Company

 

 

 

 

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