Google and Bord Bia link in 'Digital Food Hub' for Irish firms
BORD Bia and Google have linked up to launch a training programme for Irish food business to maximise their branding and sales online.
The so-called 'Digital Food Hub' is the first tailored training programme of its kind and is designed specifically for the Irish food industry.
In total 21 Irish firms, from SMEs to multinationals, have been selected to participate in the initiative at a time when consumers are increasingly moving towards online retail.
“It is widely recognised that technology is one of the key drivers of change in terms of consumer buying behaviour," said Bord Bia boss Aidan Cotter.
"Both brands and retailers need to think outside the confines of the ‘bricks and mortar’ store to build stronger and longer lasting relationships with consumers.
Recent research from Bord Bia shows that the number of consumers shopping online continues to grow with 94pc using the internet to buy products.
The companies participating are:
1. Burren Smokehouse
2. Ballymaloe Foods
3. Barry's Tea
4. Cuisine de France
5. Cuisine Royale Manufacturing Ltd
6. Dawn Farms
7. Dawn Meats
9. Glanbia Plc
12. Irish Dairy Board – Kerrygold
13. Kepak Frozen Division
14. Kerry Foods – Cheestrings
15. Largo Foods
16. Lily O'Brien's
17. Nature's Best
18. Silver Hill Foods
19. Sofrimar Ltd
20. The Jelly Bean Factory
21. The Little Milk Company