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Saturday 23 August 2014

Donncha O'Callaghan: My digital marketing business 4Impacts is taking off

Emma Jane Hade

Published 14/03/2014 | 10:33

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Donncha OCallaghan and Emma Jane Hade
Donncha OCallaghan and Emma Jane Hade in a 'Selfie' as part of the Donncha's company's St Patrick's Day campaign with their digital totems.

FROM the dressing room to the board room, rugby player Donncha O'Callaghan is becoming business savvy in preparation for life after he hangs up his boots.

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The Irish rugby star has garnered a reputation for being the prankster in the dressing room over the years, but he has admitted that he is taking his latest role as a CEO very seriously.

The Cork man founded the digital marketing company '4Impacts' last year, and said that so far business has “been going very well”.

He yesterday took 'selfies' with adoring fans in Dublin as part of the company's St Patrick's Day campaign with their digital totems.

Although the 34-year-old is contracted to play with his beloved Munster until 2016, his said that his start-up company is now a major part of his long-term plan.

He became a father for the third time last year, when his wife Jennifer gave birth to baby Robin last October. This is the couple’s third daughter, as they already have Sophie (3) and 18-month-old Anna.

“For me, this is life after rugby. When the lads are off to the cinema and to Wagamamas for the day, I think it's only right that as a father-of-three I have to think a little bit further down the track,” he admitted.

And, the former Lions captain said that he is using the discipline that he learned on the field to help him succeed in his latest venture.

“For me, the big thing outside the rugby is to take the standards and value that we have learned and to push them on in business,” he revealed.

The statuesque international star recently made history when he became the most capped Munster player ever, after he appeared in the red jersey for the 243rd time.

He has also shared the field with Brian O'Driscoll - who is set to make his final international appearance in Paris tomorrow- on countless occasions.

“We were blessed to share a dressing room with the guy, he is a massive talent. I am massively proud of both him and the team at the moment.”

“I still slag him over a penalty kick he missed when we were u19s, but with everything he has achieved I am sure it is small change,” he joked.

O’Callaghan said that he won’t in Paris for tomorrow’s crucial Six Nations decider, but that he is “excited” for the match and is hopeful of an Irish win.

“I’m not going, but I will be watching it though.  I can’t wait.  I think hopefully we will be good enough.

 “I don’t mean to take away from Brian but we have a great team at the moment, which I am massively proud of.

“With the weekend that’s in it, is about getting behind the team and really rallying around them, because when you are on the outside you kind of lose touch with how much of a cocoon the lads do be in.  The amount of goodwill that is towards them is great.”

Irish Independent

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