Business

Tuesday 27 September 2016

Samsung 'goes big' in bid to get ahead of iPhone

Published 14/08/2015 | 02:30

A Samsung Electronics Co. Galaxy S6 Edge Plus smartphone, right, and a Galaxy Note 5 smartphone sit on a surface in London, U.K., on Tuesday, July 28, 2015. Samsung unveiled bigger-screen versions of the S6 and Note smartphones featuring its own mobile-pay
A Samsung Electronics Co. Galaxy S6 Edge Plus smartphone, right, and a Galaxy Note 5 smartphone sit on a surface in London, U.K., on Tuesday, July 28, 2015. Samsung unveiled bigger-screen versions of the S6 and Note smartphones featuring its own mobile-pay

Samsung has unveiled its latest bid to get ahead of Apple's iPhone. The Korean company has revealed two upgraded handsets that are intended to reverse Samsung's slide in smartphone market.

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The new models, the Note 5 and the S6 Edge Plus, both feature large 5.7-inch screens that make the phones double up as mini-tablets.

Samsung is launching the devices a month early in a bid to try and get a jump on Apple's new iPhone, which is set to be launched in early September.

The S6 Edge Plus has a curved screen on one side of the phone and is set to cost over €800 in Ireland. The Note 5 is aimed at business people and office workers and includes a style to help use the phone as a physical writing device.

Both phones come with improved power and steer clear of Samsung's previous plastic styling, using metal and glass instead.

However, the company faces a steep challenge to overtake Apple's iPhone, both in Ireland and around the world.

Ever since Apple increased the screen-size of its handsets, it has run roughshod over most competitors in the market.

Despite Samsung still selling more phones overall than Apple, it has slumped in recent years, falling to 21pc of world phone sales.

And Apple's iPhone now accounts for well over half the entire industry's profits, despite having just a 14pc market share.

Earlier this year, Samsung miscalculated the launch of its S6 and S6 Edge phones by underestimating demand for its more expensive curved S6 Edge phones and overestimated the appetite for its flagship S6 model.

Irish Independent

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