Thursday 23 October 2014

Sales of good coffee and ice-cream soar amidst recovery

Published 17/08/2014 | 02:30

We're back on the caffeine

Irish people have started to splash out more on luxury goods over the last year - but they're being clever how they go about it.

Sales of coffee pods - the packs of Nespresso like coffee capsules used to make good coffee at home or in the office - have almost doubled, according to the latest figures from market researchers, Nielsen Scantrack.

There has been a 150pc jump in sales of single-serve coffee pods over the last year, which suggests people are still drinking quality coffee - but they're making it themselves rather than buying it in a coffee shop.

Although sales of sparking wine have jumped by more than 3pc over the last year, the number of people buying Champagne has continued to dive. Champagne sales have fallen by almost a fifth over the last year. However, its cheaper alternative, Prosecco, is selling well.

Sun-worshippers, meanwhile, are more likely to wolf down Haagen-Dazs or Ben & Jerry's ice-cream than cheaper brands during a hot spell - sales of luxury ice-cream jumped 2.1pc over the last year.

There are also signs that consumers have had enough of cutting back on their grocery shop - particularly for food. While more people tucked into frozen pizza during the recession in a bid to save money, they're less likely to do so today. Sales of frozen pizza fell by 7pc over the last year, according to Nielsen.

Consumers, however, are not changing the habits they picked up in the household cleaning aisle during the downturn. Sales of household cleaning wipes plummeted during the recession as they were considered by many as an unnecessary expense.

This continues to be the case - sales of cleaning wipes dropped by about an eighth over the last year.

Sunday Indo Business

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