RYANAIR's new spin doctor is already setting out his stall and it doesn't include fluffy social media.
Having just formally taken over the head of communications job at the airline, Robin Kiely has said he has given Twitter and Facebook, the thumbs down.
He told 'PR Week' that the platforms "would not be helpful" to Ryanair's communications strategy.
"A Facebook account would not be helpful to us, as we would have so many people looking for a response," he said.
Kiely, right, added that having a Ryanair Facebook account could mean having to hire two people just to monitor it all day.
And if there's one thing that Ryanair boss Michael O'Leary wouldn't like to see is two people sitting on their rears all day, unless of course they're paying passengers.
Kiely says that he wants Ryanair to "open up to the media" through a dedicated section on its website and to prevent false claims spreading.
"We find that if an issue breaks in one country, within a matter of hours or days it has spread across Europe.
"It is important to nip those in the bud."
'The Punt' notices that Kiely used to have his own Twitter page – "Journalist, PR and media adviser, expectant Liverpool fan – hail King Kenny – tired but proud dad and husband, awaiting Oasis' reformation."
Sadly, it's no longer operational.