Ryanair to launch personalised website in October
Ryanair is planning on launching a personalised website in October that will tailor itself to individual users.
A spokesman for the airline said that the site would use previous bookings and available customer data to improve target offers to customers.
He said: “It will be based on previous bookings and will learn what your preferences are.
“It will look to see where customers interests are and will serve suggestions based on that.
He added: “For example, if you go to Malaga every year, it will expect you to be going back to Malaga the following year so you would see deals for Malaga.
He said that more details would be announced in the coming weeks.
Earlier today Ryanair announced a profit of €245m in the first quarter of its financial year.
This compared to an after tax profit of just under €200m in the corresponding period in 2014.
The airline upped its traffic target for the 2016 financial year from 100m passengers to 103m.