Saturday 1 October 2016

Ryanair flying on all formats

Published 12/06/2016 | 02:30

OOH advertising for the 'Satisflying' campaign
OOH advertising for the 'Satisflying' campaign

With Ryanair aiming to carry more than 12 million passengers through Dublin Airport this year, the low-cost airline has launched its latest multichannel advertising campaign, called 'Satisflying'.

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Created by the creative and digital agency OLIVER, the campaign aims to reinforce the Ryanair 'Always Getting Better' customer experience programme.

The latest campaign promotes Ryanair's new BusinessPlus service, family priority boarding, choice of destinations and second bag free policy - as well as the Ryanair mobile boarding pass.

The campaign was shot on location at Stansted Airport and has been rolled out across television, radio, print, OOH, VOD, as well as digital media.

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