Wednesday 26 October 2016

Providers launch deals as broadband price war heats up

Published 02/09/2016 | 02:30

Ann-Marie MacKay of Sky
Ann-Marie MacKay of Sky

Competition in the broadband market has moved up a gear after telecoms giants Sky and Eir launched special deals.

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Price-comparison-site experts said the price-war moves would put pressure on other providers to reduce their prices.

Sky has slashed its broadband prices for a year for new customers, while Eir is offering €100 cash back with its triple-play plan.

New Sky customers are being offered a one-year deal on fibre broadband, telephone calls and Sky TV Original for €55 a month.

This triple-play deal compares to the normal price of €84.50.

Over a year, there would be a saving of €354, the company said.

For existing TV customers, Sky is offering a one-year deal on its fibre broadband and telephone calls for €35 a month.

This is a reduction of €20 a month. The telecoms giant says this will save €240 for a year on the normal price.

Director of products and customer growth at Sky Ireland Ann-Marie MacKay said its research showed that almost a quarter of consumers in this country had never switched broadband provider.

She encouraged families to seek out better deals.

Eir has gone live with a cash-back offer on its triple-play plan, offering €100 cash up front.

The telecoms firm is offering a broadband and off-peak mobile bundle.

This offers unlimited 100Mb fibre broadband and unlimited off-peak national calls to landlines and mobiles.

It costs €52 for the first six months and €62 per month after that.

This amounts to €684 over the course of the first 12 months, but those signing up get €50 cash back up-front.

In terms of triple-play, Eir Vision TV Essential and Broadband offers 55 TV channels, unlimited 100Mb fibre broadband and unlimited any-time calls to Irish and UK landlines and mobiles.

This bundle costs €25 per month for the first six months and €85 per month after that.

This means a first-year cost of €660. And those signing up get €100 cash back up-front.

Eoin Clarke from price-comparison site said that if customers are shopping around for a broadband deal, they should check out the monthly cost after the initial discount period and compare the year-one cost across providers to ensure that they are comparing like-with-like.

Irish Independent

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