Cosmetics thrive in spite of selfie craze
Published 06/04/2014 | 02:30
So far, the "no make-up selfie" craze doesn't seem to have impacted make-up sales.
Make-up certainly didn't lose its appeal to consumers over the last year, according to a new study of the value of cosmetics brands.
The total brand value of the world's top 50 cosmetic companies rose by almost 5pc over the last year, according to the study by the brand valuation consultancy, Brand Finance.
Brand value is a measure of the strength and potential of a brand. So if we take this study as an indication of the make-up brands we spend our money on, what brands are most popular?
American and French brands dominate the list of Top 50 cosmetics.
Sunday Indo Business