Responsible firms prove to be a hit with Irish shoppers
Consumers here are more likely to buy goods from responsible companies and forsake alternatives even if they are cheaper, according to a new survey.
But the study also showed just a quarter of shoppers here believe the majority of businesses in Ireland operate in a responsible manner.
Traits associated with a 'responsible' business include treating employees well (75pc); being honest about products and pricing (74pc); and following the law which 63pc of people said was the most important.
The not-for-profit sector was deemed the most responsible ahead of the technology sector with retail and healthcare joint third.
The survey of 1,072 people, commissioned by technology firm Ricoh, also found that workers here believe good working conditions are more important than the possibility of regular pay rises.
Three out of every five (61pc) said working conditions was the most attractive draw to working with a company with a positive culture (53pc) next and a good work/life balance third (52pc).
Ricoh Ireland general manager Gary Hopwood said: "There is clearly a need for Irish businesses to act more responsibly as they look to grow."