Case Study: 'I'd usually shop in Lidl... My twin sister is an Aldi shopper. We'd argue about it sometimes...'
Monica Hannigan is a busy mum of two and businesswoman, running a popular café in the Co Meath village of Dunboyne - the Broadway Café. So, she shops on the double - for home and work. "I'd spend around €100 a week for the big family shop and I'd usually shop in Lidl, although we have a Dunnes and Aldi nearby.
"Our Tesco is in Maynooth but I find it too big and I'm always distracted by the clothes and other things there - I'm an impulsive shopper and don't have the discipline to avoid it all, but unless you're a cyclist or skier you've nothing to worry about in the centre aisles of Lidl, although their garden furniture and plants are brilliant! I'm not brand conscious, but I'll buy Tayto crisps. Lidl's own jams and marmalade are far superior".
As Lidl doesn't offer a loyalty card, would Monica switch for one? "I had one with Dunnes, and Tesco, but I spent too much money. I have lunch here [in the café] and the boys don't snack; they're both teenagers and bulking up with chicken, carbs, pasta and veg. Lidl has brilliant specials on veg, I mean you can get parsnips, fruit, lettuce, for 39c. I make soup or smoothies with the leftovers; you'd get a bag of cookies for 49c. There's very little thrown away in my house.
"My twin sister is an Aldi shopper. We'd row about it sometimes, she'd always make a list, I never do. I buy my meat in my local butchers, Macken's. I don't like frozen meat and I never know who'll be home in the evening, so I pop in there every second day".