Friday 20 October 2017

Not such a good morning as British breakfast show attracts just 2,700 viewers to UTV Ireland

Good Morning Britain's Sean Fletcher, Susanna Reid, Ben Shephard and Charlotte Hawkins. Photo: PA.
Good Morning Britain's Sean Fletcher, Susanna Reid, Ben Shephard and Charlotte Hawkins. Photo: PA.
Gavin McLoughlin

Gavin McLoughlin

UTV Ireland breakfast show 'Good Morning Britain' averaged just 2,700 viewers and a 2.37pc audience share on Monday, its first day being broadcast on the station.

By contrast, TV3's "Ireland AM" averaged 61,700 viewers and a 32.25pc audience share on Monday, TAM Ireland/Nielsen figures show.

Last week UTV said it was going to introduce the show, pictured below, here because of audience complaints about its absence. The show is British but includes Irish news and weather updates to make it more relevant to audiences here.

But UTV Ireland performed better later in the day, probably due in part to airing episodes of soap operas 'Coronation Street' and 'Emmerdale'.

On Monday as a whole, UTV Ireland had an average audience of share of 9.93pc, slightly above the 9.58pc posted by TV3.

In peak time on Monday - 6pm to 11.30pm - UTV Ireland had an audience share of 13.41pc, while TV3's share was 6.9pc. UTV aired two episodes of 'Coronation Street' and one of 'Emmerdale' in that period, while TV3 aired shows like 'Celebrity Come Dine With Me Ireland' and 'Broadchurch'.

The battle between the stations has been fierce and the ratings figures reveal that TV3 had a better January, though UTV Ireland has eaten into its audience.

TV3 had an average share of 8pc, while UTV Ireland had an average share of 5.4pc in the first month of its existence.

In January of last year TV3 had an average share of 10.7pc, meaning this January's figure is a 25pc drop.

TV3 posted a 39pc year-on-year drop in peak-time viewership this January.

RTE's viewership has suffered too, though it remains by far the most-viewed Irish broadcaster.

This January RTE One's average share - 21pc - was 10pc lower than in January 2014.

RTE Two lost 5pc of its viewership, dropping from 5.3pc to 5pc.

TV3 group - which includes 3e - had an average share of 11.07pc this January.

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