New-look Calor marks 80th
Calor, one of the country's leading suppliers of liquid petroleum gas (LPG) has launched a new €1.2m advertising campaign that also incorporates a new brand identity.
Created by TBWA, with media by OMD, the campaign will run across TV press, radio and digital.
Owned by the Dutch multinational company SHV Energy, which owns a group of specialised energy companies, Calor has over 53,000 business and residential customers throughout Ireland and is celebrating its 80th birthday in 2017.
In addition to the multi-channel campaign, Calor has also inked a sponsorship deal, brokered by OMD, with Countrywide on RTE Radio 0ne.
Sunday Indo Business