independent

Saturday 19 April 2014

My goodness, million visit Guinness

THE Guinness Storehouse is celebrating a record number of visitors as 1,087,209 guests passed through its doors in the last 12 months, smashing the previously held record of 1,038,910 in 2008.

This is a 6pc increase on 2011 and sees the popular venue retaining its position as Ireland's No 1 international visitor attraction.

Ahead of the year of The Gathering, the Storehouse is celebrating its status as what it calls one of the largest brand visitor attractions in the world, having welcomed visitors from more than 25 different countries including the US, Canada, Germany, Italy and further afield.

High profile visitors to the Guinness Storehouse during the year included the Ellen DeGeneres Show and Conan O'Brien, both of whom recorded segments for their US TV shows.

Celebrating the visitor numbers, Paul Carty, managing director of Guinness Storehouse said: "2012 was a very exciting and busy year for us at the 'Home of Guinness'. Not only did we welcome record-breaking visitors through our doors, including some high-profile guests and media, we also unveiled a number of innovative and engaging new experiences as part of our three-year €10m investment plan. It's heartening to see the numbers increase and with the spotlight on Ireland this year for The Gathering, I believe we can look forward to another successful year in 2013."

Earlier this year, the first phase of the €10m investment in the popular attraction was unveiled with the opening of the new 'Global' 4th Floor, which houses a range of interactive exhibits that tell the story of how Guinness is enjoyed and celebrated around the world. This investment continues through the next two years. In 2013, the Guinness Storehouse will develop a new Guinness Taste Experience, an interactive room telling the Arthur Guinness Story and also invest in a new-look flagship retail store.

Have a fling and grab a Creme Egg

CADBURY has launched this year's campaign for Creme Eggs, which will run until Easter. The €750,000 integrated marketing campaign is aimed at "encouraging people to be impulsive and have a fling" with a Creme Egg.

Highlighting how Creme Egg's limited season ignites some intense passions in fans, the campaign invites people to get their fix of their favourite Easter treat while they still can.

Cadbury say the first phase of the marketing includes TV, outdoor, PR and social media with the TV ads featuring Creme Egg fans showing their passion for their favourite Easter treat and tongue-in-cheek copy on the Outdoor ads urging fans to pick-up eggs while they're still available.

The campaign will also include innovative new in-store displays and a goo-less egg promotion rewarding Creme Egg fans who find a goo-less Creme Egg in-store.

The second phase will launch in February with a digital campaign and radio.

Shane Guest, senior brand manager for Creme Egg said: "This year's Creme Egg campaign plays on its limited availability from January to Easter with playful creativity encouraging fans to be spontaneous and have a fling with a Creme Egg while they are available."

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