First he took to Twitter and now Ryanair chief Michael O'Leary has issued a seasonal YouTube message, following in the footsteps of Enda Kenny, Michael D. Higgins and the Queen.
The outspoken airline head is continuing his transformation into Mr nice guy after making a YouTube promise to improve customer service throughout 2014.
Even during the festive season, it was all business for Mr O'Leary as the video was uploaded on Christmas eve, when Mr O'Leary said a number of steps will be taken to enhance the Ryanair experience.
For a start, there is a new website which makes booking flights easier, as well as a 24-hour grace period for minor mistakes to be fixed, a second free carry-on bag, lower reissue fees for boarding cards and country-specific websites.
Mr O'Leary is even looking for customers ideas on how the low fare carrier can be improved, asking viewers to submit ideas through their Twitter page and website.
"I'd love to hear from you," Mr O'Leary said.
Ryanair will also be rolling our a responsive mobile website to suit screens on all tablets and smart phones and an app that is better than the one currently on offer.
"We hope you are as excited about these improvements as we are and we look forward to welcoming you and your family on board in 2014," he said.
The charismatic chief recently took part in a Twitter questions and answers session, where he joked with customers. O'Leary answered a question from a 'Ciara' who complimented his airline for the care and service she received during a flight after breaking her ankle.
“Hi Ciara, hope you’re feeling better. Fly again soon or we’ll break ur other ankle,” he retorted.
In other tweets , O’Leary explained that the colours of Ryanair were down to Tony Ryan’s decision.
“Apparently they're the Tipperary colours, God help us”.
Last month, he described himself as "warm, cuddly, soft human being, just occasionally misunderstood."