Monday 24 October 2016

MediaCom Ireland appoints Peter McPartlin as chief executive

Published 12/05/2016 | 07:55

Peter McPartlin
Peter McPartlin

Advertising agency MediaCom Ireland has appointed Peter McPartlin to the newly appointed role of chief executive.

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Mr McPartlin has been tasked with strengthening the MediaCom brand and offering in Ireland.

The new chief executive inherits the role with over 30 years of experience in Irish media, having spent time at Aegis Media, UTV, The Irish Times, and Independent News and Media (the parent company of this newspaper).

Prior to joining MediaCom Mr McPartlin was chief executive of Communicorp's Today FM for the last four years.

Speaking about his new role Mr McPartlin said MediaCom has a unique approach for brand communications.

"The opportunity to take on the new CEO role in Ireland is one that was hard to resist. What is even more exciting is the opportunity to work with the team in Dublin on some iconic brands, as well as the potential to further grow the business in Ireland," he said.

MediaCom UK and Ireland chairwoman Karen Blackett described Mr McPartlin as a "stellar marketing and media expert".

"Peter will be tasked with continuing the growth of the agency by fully embracing our Contents and Connections planning approach in the Irish market. Peter is also the very best there is in the market at developing, attracting and retaining talent, which is core to our People First philosophy.”

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