Sunday 23 October 2016

You want fries with that prize?

Published 07/08/2016 | 02:30

McDonald's new Monopoly campaign
McDonald's new Monopoly campaign

McDonald's Ireland is in the throes of one of its biggest promotional drives in recent years as part of a global campaign which sees the fast-food giant teaming up with the Hasbro-owned Monopoly franchise.

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To support the in-store promotion, which offers customers the opportunity to win prizes when they purchase a McDonald's product, the company has created a new Irish campaign called 'Unbelievably Huge'.

The Irish campaign was created by Cawley NeaTBWA while Mediaworks is handling the media buying and it has already rolled out across TV, cinema, outdoor and social platforms like Facebook and Twitter.

According to McDonald's Ireland, over 42,000 Irish people have won prizes to date.

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