Monday 5 December 2016

We're still a nation of news readers

Published 15/08/2015 | 02:30

Fao; Picture & Finance Desk 25112014
Vincent Crowley, Chairman NNI and Frank Cullen, former Co-ordinating Director NNI, at a function to mark Mr Cullen's retirement.
Picture Colm Mahady / Fennells - Copyright 2014 Fennell Photography no reproduction Fee
...Pictures
Fao; Picture & Finance Desk 25112014 Vincent Crowley, Chairman NNI and Frank Cullen, former Co-ordinating Director NNI, at a function to mark Mr Cullen's retirement. Picture Colm Mahady / Fennells - Copyright 2014 Fennell Photography no reproduction Fee ...Pictures

We're a nation of readers. Three million adults in Ireland read their news in print, on a mobile, desktop or tablet, according to the Joint National Readership Survey (JNRS) 2014/2015.

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The figures show:

  • Four-in-five adults read newspapers regularly;
  • Daily print readers spend 40 minutes reading, Sunday print readers spend 56 minutes reading;
  • Online daily readership has increased by 27pc year on year;
  • 720,000 people accessed newspaper titles online, a significant increase of 155,000 readers, or 27pc, on the previous year.

Print readership has remained relatively consistent - and the research found a high crossover in readership between print and online.

It concluded that seven-in-10 online newspaper readers are also reading a printed product.

The chairman of NewsBrands Ireland, Vincent Crowley, welcomed the readership figures and the interesting insight into the print and digital reader.

Evolve

"The world is saturated with content and the way people choose to read news content continues to evolve.

"It is interesting that seven-in-10 online newspaper readers also read a printed product. NewsBrands offer multi-platform trusted news content to our millions of readers, giving them the option to access breaking news and story updates throughout the day, online or on mobile, and also to delve deeper for more detailed opinion and analysis, prepared by outstanding journalists.

"The research shows that our readers clearly invest time engaging with the product and this provides the perfect backdrop for advertising," said Mr Crowley.

Irish Independent

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