Tuesday 24 January 2017

Vodafone's rugby play

Published 06/11/2016 | 02:30

Vodafone’s #TeamOfUs campaign
Vodafone’s #TeamOfUs campaign

With the Autumn rugby internationals under way, Vodafone has stepped up its sponsorship activation of the Irish rugby team with a series of multi-channel activities, including a major advertising campaign which was created by Target McConnells.

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With the tagline #TeamOfUs, the campaign is running across TV, OOH, digital and retail. It will also include a documentary which will be aired on RTE1 later in the month.

Footage for the campaign was shot on location during Ireland's tour of South Africa during the summer and it aims to celebrate the "interdependency behind the Irish rugby team ­- from the players and coaches, the IRFU and its partners ­- right through to the diverse fan base across the island of Ireland".

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