Monday 26 September 2016

Vodafone's box set bingers

Published 04/09/2016 | 02:30

Do you binge on box sets? You’re not alone
Do you binge on box sets? You’re not alone

To promote its television service, which was launched in January, Vodafone has embarked on another new multi-platform campaign which draws on insights into how TV viewing habits have changed, particularly when it comes to watching on-demand platforms like Netflix which has its own button on Vodafone TV's remote control.

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Created by the London-based agency Grey, with media buying and planning by MEC Dublin, the campaign features seasoned Vodafone TV viewers Donal, his girlfriend Mary and their pet, Piggy Sue, as well as introducing us to three other types of viewers that we all know well - the "box set bingers," "the series cheaters" and the "I'll just watch this in a different room-ers."

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