Virgin Media backs new €3m TV3 drama as broadcaster develops indigenous programme output
TV3 has secured funding from the Virgin Media group for a new €3m drama, as the broadcaster further develops its indigenous programme output.
Pat Kiely, managing director of the TV3 Group, said that Virgin's London-based content unit has agreed to come on board as co-producers of the ambitious six-week contemporary series. TV3 is owned by Virgin Media in Ireland and this co-production is an example of how the television station and the group will develop closer ties.
TV3 also houses Virgin Media Solutions for the UK and Ireland, which is working on new 'addressable advertising' for the Virgin TV platform. This will allow it to tailor ads to individuals. Kiely said that the TV3 Group has performed strongly in January, buoyed by Coronation Street and Emmerdale which returned to TV3 after it bought UTV Ireland.
Kiely said that the group's share of viewing was up 54pc in January and that its share of commercial impacts was almost level with RTE.
Sunday Indo Business